You may have heard of many of the current social media sites and you probably know that they are designed to help people stay in touch with other people. What you may not realize is these social sites are also tremendous marketing tools. Here’s a few tips on how you can use social sites to reach millions of potential customers.
After you have your social site set up, you want to attract people. The only legitimate way to do that is by providing outstanding content that people will want to share. Nobody can tell in advance when something will go viral. If you check the charts at the most popular video sharing sites, or visit popular image sharing sites, you’ll see that people tend to share different types of things from one day to the next.
One thing, however, that many viral posts have in common is that they are entertaining and fast paced — making them easy to share. Remember that you are operating a business and therefore you must develop a business strategy. Everything that goes on your page should be thought out. Develop posts that are fun and fast paced — but with a purpose.
For example, try asking your readers to participate in a quiz, game or activity. Post the questions on your social page, but put the answers on your blog and provide a link. The same thing can be done with word games and trivia quizzes.
Another idea might be to post a large number of photos on your blog. Put one or two of them on your social site. Let your readers know that more photos may be viewed on your blog — and then provide them a link to take them there. Other popular posts that stand a chance of going viral are top 10 lists, best of lists, 10 worst lists, and things like that. Put one or two examples on your social media page and then send readers to your blog to see the rest.
Does your social media site have a survey maker? If so use it! Your questions may be business related, but they should also be light and fun. You might ask readers what they’d like to see from your company in the future. Ask the questions on your social page and then put the responses on your blog — with a handy link your readers can use to get there.
Social media is all about getting together with people and collaborating on things. Just remember, people go to social sites to have fun, not read ads. As long as you keep the information on your site light and fun, there is a good chance it will be shared. A handy rule of thumb is to start the fun on your social site and finish it on your blog.
Many successful Internet marketers have used social media sites to drive thousands, even millions, of visitors to their websites. We hope these suggestions will help you to do the same.
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Making Sure You Connect With Customers On Social Media
Social media is the newest way for you to start reaching out to your customers, if you have a small business. Social media can be form of marketing that really helps you reach your customers, and what’s more, it can help you reach all the people in their networks. And it does it for free. That is why you need to concentrate your efforts on building loyalty through social media. Here are some ways you can do that by communicating with your customers.
The first thing you have to do is to make sure that you are sharing information worth sharing. If you aren’t doing that, you need not bother using social media at all. Think about your own use of social media. Do you follow someone who has nothing to say? Do you share the links of someone who doesn’t post something you are interested in? Of course not.
That’s the reason you need to think seriously about what you’re doing in social media. You can’t expect success if you have no idea why you are using the sites in a professional capacity. If the only reason you’re on social media is because someone told you to get on social media, that doesn’t count as building relationships. You need to get back to the drawing board and think about your customers and how you can reach them.
Have contests and drawings. Everyone loves a contest, and there’s no better way to excite people than to tell them you’ll give them something for free. This can be a fun way for you to get to know your customers. For example, ask them to post a video using your product. You can learn a lot about your customers this way, and they will love getting involved.
Use a call to action in all your postings. Ask for retweets and shares. Don’t overdo it, but make sure that you always have a goal when you post, and that you always look for opportunities that your followers and fans can share your information.
Retweet and share information yourself. If your followers and fans are posting things that are relevant and interesting, return the favor and make sure that you share that information with everyone. They will get a kick out of it, and be more willing to interact with you in the future.
Ask for feedback. This can be a really great, easy way to know what your fans and followers are thinking, and they will think it is great that you want to know their opinion. A lot of companies don’t bother to do that, so you stand apart from the pack.
Now that you have read this article, you should have a better understanding of how you can stay in touch with your customers and prospective customers through social media. Social media offers you a lot of different opportunities. You simply need to be able to make the most of those opportunities, and if you use the information here, you will be able to.
