Marketing is a concept by which a company will help the manufacture of a product or service to sell its products. They do this by convincing the buyer that they need that particular product. Over the years, for example, you may have seen different commercials that are smart and unique in promoting a product. These endless varieties of commercials help keep the public excited about buying such products.
Very successful companies like Coca-Cola, Apple and others hire marketing companies or have their own in-house marketing experts to provide them with these very smart campaigns to take advantage of their shopping habits. These marketers spend countless hours trying to put themselves in the shoes of so-called customer buying shoes. They study graphs, surveys, and opinion polls on customer buying behaviors. Once they are able to determine this, they can offer a product that is attractive and inexpensive. Therefore, the customer is now ready to make that purchase.
Today there is a new concept on the horizon called experimental marketing. The goal of experimental marketing is the same in that the marketer wants the customer to buy the branded product. Experimental marketing differs from normal marketing because instead of simply stating or explaining the characteristics of a particular product or service, experimental marketers want the customer to experience all the benefits for themselves. Obviously this type of marketing when done correctly has the possibility of being a most powerful marketing tool.
For example, have you ever had a new puppy in your home? There is a concept similar to this experimental marketing called “puppy closure.” Puppy closure is a process by which a puppy stays with a family for a week. After the week is over, the puppy seller returns to claim the puppy from him. Well, obviously, during that week the family falls in love with the puppy and wants to keep it. Thus, it becomes an easy sell for the puppy owner, as the family has not only been informed, but they have experienced it first hand.
The concept of “close up dog puppy” can be done with just about anything. For example, imagine if a new car salesman came to your home with a new car. He knocked on your door and said here is your new car. We do not order a new car. The seller says there must be a mix-up and leaves him with the new car for a few days while he tries to figure out what happened.
Meanwhile, during those two days, you drive the car everywhere; then your neighbors come to see it. Wow, what a beautiful car you have, and you end up falling in love with the car. When the salesperson returns to take the car to the showroom, you ask if you might be able to buy the car. Therefore, an experimental marketing sale has just been made.
Read Also: Simple Online Advertising Tips
Get Into Online Advertising With Some Of These Tips
Everyone who wants to dabble in online marketing must start from somewhere. There are millions of people who are online at any given time, so it may be a good idea to use the internet to market to people. Go ahead and you’ll learn some tips to get started.
Find out how to get a website published that you create or someone else does. If you don’t have a lot of web design skills, then it would be cheaper to hire someone else to do the work for you than to buy all the books and go to the classes necessary to learn web design. quickly. If you hire someone, be sure to ask who their references are. See if they already have any sites that you can view.
Learn what counts as spam and when you’re only marketing to people. If you send a message more than once in a short period of time, and it is through something like email, people can start marking all of your messages as spam. People don’t like to receive something too many times in a row, and if enough people complain, they might add it to one of the lists that are for people spamming other people all the time. Make sure you have someone’s permission to email them and don’t send more than a couple of emails a week.
Make sure you do as much research as you can on your target market so you don’t waste your time and energy making ads that won’t even appeal to anyone. People will not respond well if an ad is clearly for a group of people that they are not part of. One way to do some research on a group is to get a social media site, add people who already have an interest in your product, and then watch them interact with other people. You can also get tools to add to your website that track people.
Try marketing to people online using something like a video. You will be able to find many websites that allow you to host videos for free. Since people with the internet have it at higher speeds in this day and age, you can be sure that your videos will be enjoyed as long as they load fast enough and don’t have too many ads. Try to market, but don’t try to go it alone if possible. Make a video that is fun or interesting that contains just a little bit of marketing.
You are probably clear by now what you can do to get online advertising to do it for you. In the end, it will be something you will have to practice with, but it can really help you get the business you deserve.