Developing a strong presence on the social networks your customers use is an excellent way to remind them about your brand. If you need help with your social media marketing campaign, take a few minutes to read the following article.
Ask your customers which social networks they use. There are many different networks and you should not assume that your customers use the most popular ones. If you have a very diverse audience, it is best to develop a presence on Facebook and Twitter to reach out to as many customers as possible. Do not hesitate to join several networks so you can interact with more customers.
You can generate some interest for this new campaign by talking about it on your website. Write a blog entry about your new campaign and let your audience know about the discounts they can get access to once they subscribe to your social media updates. You should also mention the quality content you will share and use social networks to share exclusive information with your audience, for instance announcements about products you are about to release or exclusive promotional offers.
Share links to your social network profiles. If you use emails to communicate with your audience, add a link to your profiles in your signature. Place links to your profiles on the homepage of your site or on your blog. Some blogging platforms will even let you add sharing buttons to your articles and a box that displays your latest social media updates. If you interact with your customers over the phone or face to face, remind them about your social media marketing campaign and let them know they can get more promotional offers if they subscribe to your updates.
Share quality content with your subscribers. Try posting new content on social media at least three or four times a week. If your subscribers are likely to check these networks several times a day, try posting a daily update. All your updates should be somehow related to your industry. You could for instance share pictures of your products, video tutorials, links to your own articles and even links to the other sites your subscribers will be interested in.
Communicate with your subscribers. Let people know they can use social media to send you their questions and comments about your products. Take the time to answer to all the people who interact with you. Encourage subscribers to interact with your brand by sharing some questions or some polls. Always adopt a friendly and helpful tone on social media. You need to make subscribers feel comfortable about commenting on your content or sending you questions. Your goal is to provide customers with a place where they can learn more about your brand and share their opinion in a safe way.
These social media marketing tips will help you promote your brand and interact with your audience. You should apply them and learn more about your audience so you can choose methods adapted to your customers.
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Improving Your Business Through Social Media
Business owners have discovered social media to be an effective way in spreading the word about their business. The very nature of social media fosters easy sharing of information by anyone with his social network. As a business owner, you have a great opportunity to interact directly with your customers and encourage them to spread the word about your products.
People see social media as a way to interact with a real person. When you establish a presence, avoid a lot of corporate speak. Present yourself as a real person, like someone talking to a friend. Use natural language in the first and second person. Your customers will be more drawn to the less corporate style.
When your customers make a comment or a post, be sure to read it and thank them for taking the time to post. It does not matter if their opinions differ from yours. If someone posts a dissatisfaction about your product, acknowledge your regret, and offer to contact him personally by email to resolve any problems that he had with the product. This is how you earn the trust and respect of your customers. When they see that you are taking personal responsibility for their satisfaction, they will tell others about your excellent customer service and your reputation will improve.
Be patient when you are building up your presence. It will take time for people to get to know you and spread the word about your brand. Just keep up with the interaction and be proactive in starting a conversation online.
People like getting incentives. Every now and then, create a promotion or a contest and announce it in social media. Make the prize worthwhile. Gift certificates always attract attention. This is one way to motivate people to share the news with their network.
Look for other opportunities for you to start a conversation. There are plenty of forums and online communities that are frequented by your target audience in which you can also participate. Peruse through the forum threads and see where you can share your expertise. When you make your first post, introduce yourself and be open about what you represent. Do not make your post sound like a sales pitch. If you are offering advice, do it in a way that addresses the question without emphasizing on what you are selling. Just include a link to your website at the signature line. People will make the connection. If they like the advice you gave, they will go to your website to find out more.
Be sure to maintain a tone of humbleness when you post in social media. Avoid a lot of hype. Customers will respect you and trust you more.
Be ready to change your strategy if the social media marketing scene changes. New platforms pop up all the time, so you have to be ready to jump on the bandwagon quickly to seize the opportunity. If you stay ahead of the game, you will reap benefits for your business.
