When you think about mobile marketing, the first thing that comes to mind might be how consumers can have access to world-wide information right on their hand-held devices. This is indeed a big benefit to global marketers. However, mobile marketing is equally, if not more, powerful and effective as a marketing too for local businesses. This article will discuss how that is so.
If you have a local business established in your neighborhood, like a restaurant or the corner bookstore, your main clientele is the people in your neighborhood and people who may be occasional visitors. You can use mobile marketing to drive more customers to your door, right when it matters.
People use their mobile devices to stay virtually connected to information at all times. Most of them carry their cell phones with them all the time. They have instant access to text messages and emails, and get immediate alerts to services that they have signed up for.
As the owner of a local business, this is a great opportunity for you to be very focused in effective in your marketing. First, you need to gather some basic information from your customers. Give your customers an incentive to sign up to receive text updates from your establishment. The incentive can be a discount that that can use on their current purchase. Most people cannot resist that and it is a good way to build up your subscriber base.
When you have a list of of subscribers, think about what kind of promotions you can send to them to drive them to your business. Let’s say that you are a restaurant owner. You know that the peak lunch time is probably between 11:30am to 1:30pm. You can send out a text message that morning around 10 am with information about your daily lunch special and the discount code that they can use to get a special price. This will put the idea into your subscribers’ heads, and they may just swing by your restaurant to have lunch that day. Promoting a special at a time when people can take advantage of it is a very effective way to draw them in.
You can also keep track of what percentage of clientele use your text message special discount. This will tell you how successful this approach is. If a good percentage of your clientele came to your business because of the text, you know you have found found a good way to bring in people.
People get a lot of text messages everyday, so make your messages short and to the point. Capture their attention by being very clear on what they can gain. Brief and helpful are the key to a successful message.
You can combine mobile marketing with your conventional way of marketing to your clientele. If you usually send out mailers to the residents in the neighborhood, include a code that they can text to to get discounts. This is just another example of how mobile marketing can be a major part of your overall marketing strategy.
Mobile Marketing Strategies To Help You Launch A Successful Campaign
If you do not use the mobile platform to promote your brand, you should think about developing a mobile marketing campaign. Using mobile marketing is an excellent way to stay connected to your audience while developing a more modern and trendy image for your brand. Go over the following article if you are curious about mobile marketing.
Mobile marketing can be as simple as texting your customers to let them know about your new discounts or as complex as developing an app so customers can order your products on their mobile phone. You will have to determine what kind of interactions your customers are interested in and what kind of technologies they are comfortable with. Use surveys or look for marketing studies on your target audience to get a better idea of how your customers use their mobile phones.
Your customers will not develop an interest in this new campaign unless they perceive it as valuable. You can build value for your campaign by sharing examples of the kind of content you will share with subscribers. Mention specific discounts you plan on advertising via mobile marketing or generate some interest for a new product you have not released yet but will make available to the subscribers of your mobile marketing campaign. Customers will perceive this campaign as valuable if they receive useful information and save money on your products.
Your mobile marketing campaign will be even more successful if you give your audience the possibility to interact with you. You could for instance let your subscribers text you back to ask questions or enter a giveaway. If your customers are likely to download apps, consider developing at least one to present your products in an interactive manner. An interactive catalog of your products or even a game based on your products should interest your customers. If you have a mobile website, ask your visitors to perform an action in order to receive a coupon code or enter a giveaway.
You can calculate the impact of your presence on the mobile platform by keeping track of how many visitors you get on your mobile website or of how many people download your apps. You should also count how many sales are generated thanks to this campaign, for instance by counting how many of your customers redeem the coupon codes you share via mobile marketing. If you do not get the results you were hoping for, change your strategies. Perhaps your methods are not adapted to your audience or your customers do not really see your campaign as valuable. Communicate with your audience to get some feedback on the strategies you use. You will eventually be successful if you always look for ways to improve your campaign.
These mobile marketing tips should help you launch a very successful campaign. Apply them and take the time to do more research on your target audience and on the mobile platform before investing time and resources in this new campaign.
