If you are one of the 1 billion people that is part of the Facebook network, you probably understand the power of social media. The idea of interconnecting people all over the world through one simple interface is something that can be very powerful, especially when it comes to Internet marketing.
The goal of any online marketer is to be able to tap into as many people as possible that are interested in what you have to sell. If you are able to do this, the sky literally is the limit in regard to the amount of money that you can make. In this article, we will discuss what social media marketing is and how you can use this to increase your annual revenues exponentially using the power of social media.
About 20 years ago, the best way to get people to any offer that you had was through direct mail. In fact, direct mail goes back over 100 years, and was used by many marketers to sell their products up until the advent of the Internet. Today, the Internet is teeming with ways to drive traffic to your websites and offers. You can use forums, article marketing, and a variety of other methods.
But more than ever, social media is a force to be reckoned with, simply because it allows you to connect with so many people. This type of marketing is also very cost-effective, especially in comparison to what direct mail will cost you today. But there is a right way and a wrong way to use social media, which we will explain in a moment.
If you are going to try to promote your product or service through social media, you will more than likely fail. Social media is about sharing information, pictures, and talking with your friends. Most people are not interested in buying anything while talking to people on Facebook, yet at the same time, it is one of the best places to make sales for whatever you have to sell.
Not too long ago, they implemented an advertising network that allows you to place ads. You can actually send people to your money sites to attempt to make sales. You can also send them to posts that you have made which may have a link to something you have to offer. By using the advertising that is built directly into Facebook, you have a higher chance of making money through social media.
Another way to increase your sales through social media marketing is to post something controversial. You may have noticed a trend that is occurring. This will provide you with information that you can post, giving you an angle, so to speak, to work with. If you have an affiliate program that is related to the controversy that you are writing about, people will be interested in this topic, and be more open to buying a product or service related to the controversy at hand. This is how you can use the news of the day, or something controversial in order to capitalize on the emotions and interest of others that are talking about these topics.
Using these strategies for social media marketing, you should be able to start making some money with either your product, service, or any affiliate product that you choose to market. By using advertising, and tapping into trends that are controversial, you should be able to start making sales on a regular basis through the power of social media.
Avoid This Social Media Marketing Temptation
How desperate are you to make sales? Social media marketing is not the place for desperate sellers, but it is the place you can make the fastest sales. Does that seem to be a contradiction? I want to explain to you one of the worst habits I see in social media marketing today, and why you must avoid it.
I am a network marketer. I use social media marketing as my primary source to generate leads and to make sales. When I first started using social media for my marketing efforts, I followed what everyone else was doing and it was a disaster. Let me give you an example of what I mean. Go to Facebook and open any group related to making money. Start reading the content that you see appearing in the timeline. What do you see? You see updates with links, calls to action, and spam. You ignore all of it.
What does someone advise you to do in social media marketing for your network business or to sell products? They advise you to start posting in groups on Facebook and on Twitter. They assure you it is a fast way to make money. They are wrong. If you start posting links, calls to action, and spam updates no one will read a word you say. You need to do something different.
The moment I decided to stop posting to get leads and generate sales, I started getting leads and generating sales. We are back to the contradiction, again. I switched to becoming the most engaging and interesting person I could be. I became the number one question asker online.
What does that mean? Instead of trying to post updates no one wanted to read, I started reading what they had to say and asking questions. I engaged in their conversations and with them. Imagine how shocked an individual is when they have posted one hundred updates on Facebook and not received a single lead and now someone is talking to them. You have their attention.
I ask questions about their posts. I ask about their business. I try to find out about their levels of success. I want to know about their family, their job, and anything else they want to share. I am legitimately interested in them. One hundred percent of the time, the questions reverse. They start asking about my business, my success, my family. When they hear I am getting leads everyday and I am closing sales using social media marketing, they want to know more.
This is the time I share my other content with them. I lead them to the videos I produce for my business and share on Facebook and YouTube. I guide them to my blog. I have them connect with me on LinkedIn and add me as a friend on Facebook, because we are friends. They share my content and help me generate more leads.
Instead of posting content to groups that ignore what I am saying, I post content to friends who want to work with me. Social media marketing is not about spamming groups. It is about getting social and making friends. Embrace the social side of life in your marketing and watch your results explode.
