Almost everyone today has a cell phone. Many of those people have smartphones. Smartphones are very unique devices that allow you to surf on the Internet and see websites just like you would with a traditional desktop or laptop computer. The palm of the world literally is in your hand. When it comes to marketing to individuals that have cell phones, this door is literally wide open. It is in its infancy at the moment, and provides an amazing opportunity for anyone that is interested in making money on the Internet today. In the following article, we will present several ideas that you might want to implement when it comes to mobile marketing and making money online.
You see this everyday. People taking their cell phone out in order to talk with someone they know. Sometimes people are just playing games on the Internet or on an app that they have downloaded. Other people are on the web, surfing their favorite websites from whatever location they are in. This is one of the primary benefits to using mobile marketing as most people are constantly using their cell phones all day long. If you were able to send a message to these individuals promoting a product or service, it is one of the easiest ways to get their attention, and potentially make a sale. The problem with mobile marketing today is that it is sometimes difficult for people to purchase what you have to offer because they need to do this on their phone since they are not at a computer.
Many website designers have created applications that allow people to see entire websites on their phone just like they would on a computer. Of course, the website will be much smaller. It will also only show parts of the website a little bit at a time much like reading a book on a Kindle app from your smartphone. The key to making money is to make it easy for people to buy what you have to offer with simply tapping their screen and making the purchase. This is why it is important to offer your products with one click purchasing. Many smartphones have applications that directly tie into their bank account or their PayPal account. By using the proper buttons on your website, you can actually make sales very easily, as long as they are able to see your website and tap on the pay button.
Another way to get people to buy from you is to get them to subscribe to your newsletter. Many people are not going to purchase something from you right away, especially if they have no idea who you are. One of the best ways to keep their constant attention is to have them subscribe to an autoresponder that sends them messages on a regular basis. If they are interested enough to subscribe to the newsletter that you have to offer, they will more than likely be interested enough, and trust you enough, to buy something that you are recommending. Therefore, you can make money by selling individual products that you personally own, or making affiliate sales as well.
If you are able to implement any of these tips, and tap directly into the mobile marketing industry, you will see how profitable it can be. Just make sure that you set your website up appropriately, and create an autoresponder with multiple messages, in order to monetize this very lucrative community.
Why Mobile Marketing Works
Mobile marketing works because you can reach out to customers at anytime. There isn’t any other form of marketing that allows you to do that. TV, Radio, Billboards, Signs and other forms of marketing rely on the consumer being somewhere to here or see your advertisement. With mobile marketing you can text thousands of customers at one time and tell them why they should come to your business right now.
I use to do mobile marketing for a restaurant. I managed their mobile list and every 2 days, before lunch time I would message our 2000 number list about the lunch special. Our client saw an increase in sales the first week we did this– that is the power of mobile marketing. You can reach customers when you need to.
This works for any business. Most businesses love this form of marketing because it puts them in control, they can send out specials and coupons, and watch their businesses become packed with people.
Even night club promoters are starting to use this method to pack nigh clubs. Every Friday and Saturday night they send out texts to their lists so that people will know what’s going on. They can advertise acts, specials and lady nights directly to customers.
So how does one create a text marketing list. There are two ways to get a list. The first way is to purchase a list from a data company. These lists are great for a shotgun marketing approach where you just want to shoot out as many messages and hope for the best.
The second way to create a text marketing list is to capture the cellphone number of your customers, this can be done in many ways. You can request that every time they visit, you can use codes that they can text that will automatically add them to your list. What ever way you do it, this is the best way to create a list.
The list that you create yourself will be of a greater quality than one you can purchase because these are people who live in your area and who are likely to visit your business again. They already know you, you already have a relationship. Some businesses will use some sort of offer based text capturing promotion to create their text message list. They will use some sort of short code, dial xxxxxxx for a 10% discount and they will use this to send future text messages.
As you can see, mobile marketing is the future of direct marketing. People keep the cell phones and smart phones on their person almost 24 hours a day. This form of marketing gives you instant access to your customers when you need to contact them. You do not need to leave it up to happenstance or them seeing an advertisement. Mobile marketing puts the power in the business owners hands where he can market based on his or her immediately needs. Give mobile marketing a try.
