Only recently has hybrid marketing made its way to the forefront of social media marketing campaigns. It is a relatively new term that describes a variety of marketing strategies. Hybrid marketing is used as a way to blend traditional forms of proven media, including print and television advertisements, along with social media website marketing strategies.
The Benefits of Traditional Media Marketing
In all likelihood most of us are more familiar with traditional media marketing. This often consists of a variety of media including radio and television commercials along with printed advertisements in magazines and newspapers. Even billboards and other street signs can be included when describing traditional media marketing.
Traditional media marketing is still highly active in the promotional world. However, many companies are quickly finding out that consumers tend to spend less time in direct interaction with traditional media marketing strategies, and are now transitioning to social media.
Digital Media Marketing
Only with the intention of the Internet age has digital media marketing begun to fully emerge. It is this type of marketing strategy that is found on banner ads, personal webpages, and company websites. It often provides the user basic information without much interaction from online potential customers.
It is to the extent that this type of digital media marketing provides only a one-way opportunity for delivering the message that represents promotions much like traditional media marketing. It only uses a different vehicle but is delivering pretty much the same message. The online user is seeing the advertisement on the computer screen, instead of viewing it on TV.
With the new age of social media marketing, potential customers are really seeing the advancement of digital media marketing. It is actually the blend of traditional media marketing with new digital media but it provides two-way communication.
Rather than pushing the message to the potential customer concerning services or products, social media marketing strategies allow the potential customer to become interested by interacting with the company online. This is used as an effective tool, where the potential customer can communicate one-on-one with the company, and leave feedback, reviews, and comments about products they have used or would like to use.
Hybrid Marketing
Like the name would suggest, hybrid marketing is nothing more than a combination of all three components of marketing. It takes traditional media marketing, and blended together with digital marketing while using the two-way communication opportunities of social media marketing.
An effective hybrid marketing campaign never relies on one single advertisement like those found on radio, print and television advertisements. It finds unique and various ways to deliver a variety of messages all focused on the same products and services.
Hybrid marketing is so highly effective because of its two-way communication. It allows greater input directly from the potential and existing customers, and can be used to deliver specific messages to direct targeted audiences and demographics.
Because the Internet world continues to evolve, social media marketing tools have found a solid place by generating greater income for companies, through two-way communication with their potential and existing customers.
Creative Ideas for Social Media Marketing
Whether your business is marketing a service or product, social media is an effective tool to help reach a worldwide audience of individuals all at the same time. For many companies, using social media is crucial. It allows a platform to maintain communication with customers and clients.
As companies begin to develop effective social media marketing strategies, they understand how it can be used effectively to improve service and add to the company brand.
Adding Significant Value
Instead of taking the approach to just promote the business using social media to connect with followers and friends, it is important to offer them valuable content that is meaningful to their lives. This is done by updated post on a daily or weekly basis. Anytime you or your company finds an interesting article or content from other site that might be significant or relevant to your loyal customer base, it is imperative to post a connected link on the site.
Part of the social media network is about engaging with customers by offering tips and encouraging discussion. If the company has a blog, it is important to update it with posts that are designed to assist the customer base. This can be affected tips on how to get the most out of the company services or products. By offering the customer base smart, valuable content, you will have the ability to position the company as an online expert. Over time this will create a substantial following.
Customer Only Discounts
By rewarding followers and friends specifically with customer only discounts you can use social media marketing to entice more individuals to sign up or subscribe to the company social media site. This might be a percentage off of an initial purchase once they become a friend, or simply send out an invitation to every follower that directs them to a special sale.
It is important to advertise company promotions on the site using social media marketing. This will help pass the word concerning the company promotions all across the blogosphere. This one effective tactic will add value to existing friends. It will also generate new followers for the company.
Increasing the Company Reach
There is incredible power in using effective social media marketing tools that lie far beyond the reach of traditional promotions and advertising. Social media marketing can quickly gain an enormous audience in an informal setting. An effective tool in social media marketing is to begin a campaign designed specifically to gain more followers.
This effective tool can help increase the contact list. It can be achieved by using multiple social media networks across a variety of platforms.
The Social in Social Media
The social aspect of social media is that it works as an effective two-way street. It allows the company to disperse positive messages, while allowing the customer base to freely leave comments and feedback about the products and services the company provides. It is how the company responds to the public and their feedback and comments that will quickly create the ideal reputation as being helpful, responsive and quick.
