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Online Advertising: Attention is Money

Attention is money! what do I want to say with that? There are so many distractions around us that it can be difficult to draw attention to a product.

Online Advertising: Attention is Money
File photo used for illustrative purposes only

There is so much competition not only between the largest companies, but now there are social media sites that distract the eyes and ears of the very people whose attention we want to focus on our product.

There are ways you can compete, so don’t despair. You also don’t need to have a lot of money to advertise. A very creative way to attract attention is to have the endorsement of a celebrity. I don’t mean a superstar actor or singer, but a local media celebrity. Who are they? Look in your local newspaper to see who it is being written about. Someone in your area or neighborhood who is doing something positive or newsworthy. Since they are local, it shouldn’t be difficult to get their address. Email or phone number. Just contact them and tell them that you would like to send them your services or products as a gift.

Tell them that you would like to hear their honest opinion about your product (services) in a few days. Use your answer as a tool in your marketing. If the review is positive, ask them to Tweet, Facebook, Instagram, or whatever other social media site they belong to. Offer a discount for everyone who mentions your name or offer a small donation to a local charity for each person who mentions their connection to social media.

See Also: Online Advertising And The Art of Presale

Another easy and inexpensive way to promote yourself is to create a YouTube video. This is a powerful marketing platform. However, don’t make any old videos. Think about it. An attention-grabbing keyword title should start. Research the best headlines getting the most views for your product and services. Don’t take too long or share too much on a video. If you have a lot to offer, several short videos are best. Create a specific channel for the videos and ask each viewer to subscribe to your channel to get more updates and information.

Don’t worry, you don’t need to have a small fortune on video equipment. You most likely have a smartphone and this is enough to capture perfectly adequate online video. Several computers have built-in editing software. If yours doesn’t, there are several free alternatives that make editing simple.

One last way to help you in marketing is to write yourself an e-book. Something related to your product or a problem in your product’s related industry. Amazon lets you upload self-written digital books for free and they make a 33 percent profit on every sale the book generates. Your goal is not to get rich off the sales of the book, but to use it as a clue to encourage the reader to visit your personal website for more information. Make the book affordable and then promote it.

Attention is money, so start making yours today.

Online Advertising: Here Are Four Things On Your To-Do List

If you really want to be successful in online advertising, there are some things you must do and some things you should never do. In this article, we will talk about the advantages of online advertising so that you can avoid mistakes and only do the things that will make you money online.

Online Advertising: Here Are Four Things On Your To-Do List
File photo used for illustrative purposes only

Now for the things you need to do:

1. Research in different niches.

The key to making money online is to research the different markets, find out what problems people have in them and what products you can offer them as a solution. For example, if you research the forex niche, you will find that people are really hungry for something that makes things automatic for them, or something that gives them money but doesn’t leave them tied to a chair in front of the computer. Selling a forex trading robot will solve this problem.

You can do the same kind of research in other niches. If you want to know something about the health market, people are always looking for solutions for the most embarrassing diseases like genital warts.

2. Build your own websites

A very important factor in online advertising is creating your own websites. Although there are websites that allow you to host your websites for free, such as and, at the end of the day the websites you create on those sites are NOT yours and it is unknown when they are. will shut down their websites for violating their terms of service. It happened to many online advertisers before and there is no reason why it can’t happen again.

With that said, be sure to create your own websites on your own hosting account. We recommend that you register a domain with Godaddy or and then host your website at Hostgator. A domain name costs around $ 10 to register. On the other hand, hosting accounts that allow you to host an unlimited number of domains cost less than $ 15 per month.

Read Also: What Are The Best Products To Promote Online?

3. Learn a marketing method

There are many ways to market things online. You can advertise online or make your sites visible on Google and other search engines through search engine optimization (SEO). If you are just starting out, choose a marketing method and learn all you can. Buy a course or, better yet, become a member of an online advertising forum. Then when you’re ready, ACT! Your worst enemy in online advertising is procrastination and the only way to beat it is by taking action, a lot, a lot of action. If you are afraid of making mistakes, don’t be, because this is how you become successful: by making mistakes and learning from them.

4. Meet him until he is making money

It may take some time before you can see the money in your bank account. However, just because you are not seeing anything yet, does NOT mean that you will NEVER see anything. Persist in your efforts. If you are using SEO as your marketing method, it could take several months before you can see any real results.

If you’re lucky, you could get a sale in a month. But things get better and passive income is possible after a while.

Ugo Obi
Ugo Obi
Ugo Obi is a Freelance Writer, Content Creator, PR and Social Media Enthusiast.


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